As Small Business Saturday closed out its eighth year on Saturday, November 25, shoppers provided an encouraging boost to small businesses at the start to the holiday shopping season.
In Montana 43 percent of shoppers did their local purchasing at restaurants and bars, 22 percent at clothing and accessory stores, 22 percent made purchases at food stores, and 19 percent at gift and novelty shops. Most people went shopping with family members (58%), 31percent went shopping by themselves and 19 percent shopped with friends. Most of the shopping was for family members.
In an NFIB survey 27 percent of the shoppers said that they wish there were more restaurants in the community, 19 percent would like more bakeries, 15 percent wished for more opportunities for leisure activities such as bowling, and 14 percent want more supermarket choices.
Reasons given for shopping at local small businesses according to 48 percent of respondents is independently-owned businesses often provide better customer service; 65 percent want to support their local community; 32 percent said shopping and dinning at local businesses is more convenient; and 26 percent said small businesses often provide a better selection.
According to data from the 2017 Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Business (NFIB) and American Express, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses.
“Year after year, Small Business Saturday receives remarkable support from shoppers and communities nationwide,” said Elizabeth Rutledge, executive vice president of Global Advertising and Media at American Express. “In year eight, it’s encouraging to see Small Business Saturday continue to gain momentum as more people recognize the benefits that independently-owned businesses bring to their neighborhoods—and our country as a whole.”
The Small Business Saturday Consumer Insights Survey also found that 70% of U.S consumers are aware of Small Business Saturday. In addition to support on Main Streets, shoppers turned out for online small businesses – with 35% reporting that they Shopped Small® online on November 25th alone.
The 2017 Small Business Saturday 50-State Survey, also released by the NFIB and American Express, showed 73% of consumers who reportedly Shopped Small at independently-owned retailers and restaurants on Small Business Saturday did so with friends or family. The most reported reason for consumers aware of the day to shop and dine at small, independently-owned businesses was to support their community (64%).