Wentana, LLC was recently selected as the Diamond Award winner for Cause Marketing by the Wendy’s Company. This award was more specifically presented to the Billings Designated Market Area (DMA). The Billings DMA consists of six Wendy’s restaurants, four of which are in Billings, one in Miles City, and one in Cody, WY. All six of these restaurants are operated by Wentana. The Diamond Award is presented to those that excel and lead marketing efforts and programs which complement the national calendar and support cause to significantly increase local brand perception and drive sales.
The Billings DMA was recognized for their involvement and fundraising efforts for the Dave Thomas Foundation for Adoption. Through in-store fundraising campaigns including selling Halloween coupon books and Frosty Key Tags, as well as hosting the annual A Waiting Child Golf Classic, the Billings DMA has raised over $120,000 for the Dave Thomas Foundation in 2018.
Director of Marketing, Jonna Jones, accepted the award on behalf of the Billings DMA at the Wendy’s convention held in San Antonio, TX. “It is such an honor to be recognized on a national level for the work we do to support the Dave Thomas Foundation for Adoption and our local Wendy’s Wonderful Kids recruiters. We take so much pride in our restaurants to bring attention to this cause on a regular basis,” said Jones. “At the end of the day if these funds help one more Montana youth in foster care find their forever family, it’s worth it.”
Wentana currently operates seventeen restaurants in Montana (14), Wyoming (2), and North Dakota (1)