A collection of manufacturers have committed to using refillable plastic containers for some of their wares, due to environmental concerns.
Loop, as the platform is called, would do away with disposable containers for things like shampoo and laundry detergent from some of the world’s biggest manufacturers. Instead, those goods will be delivered in sleek, reusable containers that will be picked up at your door, washed and refilled. The trend is a reflection of the ‘Zero Waste’ movement and concern about the environment.
Loop is unusual in its international scope and the size of the companies participating.
Loop will offer about 300 products, with plans to add to the list later. Companies involved include Procter & Gamble, PepsiCo, Nestle, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola, Mondelez International, Danone, Jacobs Douwe Egberts, BIC, Nature’s Path, Thousand Fell, Greenhouse, Grilliance, Preserve, Carrefour, UPS and Suez.
Loop is slated to launch this spring in New York, New Jersey and Pennsylvania, and also in Paris. Shoppers will be able to buy Zero-Waste products from the Loop website to be delivered to their homes in specially designed shipping totes, and, eventually, at participating retailers.