MontanaFair won a major award at the International Association of Fairs and Expositions’ 129th Annual Convention, held December 1-4 in San Antonio, Texas.
For the first time, the fair won the Best Overall Marketing Campaign in Division Two. MontanaFair’s new 2019 program “Last Best Place of Summer” was selected as the most outstanding campaign from all member fairs in the United States, Australia, Canada, and the United Kingdom. Division Two fairs have an annual attendance of 100,000-250,000 guests.
MontanaFair General Manager Bill Dutcher said, “It is exciting to be recognized with an award like this at MontanaFair. We are proud of the work we do to give everyone in the region the best fair possible.”
The contest is evaluated and judged by the Advertising / Public Relations committee at IAFE and represents fairs from all over the world. Over the past five years, MontanaFair has received honors in 55 other award categories from IAFE but this award carries the highest prestige in the industry and is truly the most coveted.
The International Association of Fairs and Expositions (IAFE), based in Springfield, Mo., is a voluntary, nonprofit corporation, serving state, provincial, regional, and county agricultural fairs, shows, exhibitions, and expositions. Its associate members include state and provincial associations of fairs, non-agricultural expositions and festivals, associations, corporations, and individuals engaged in providing products and services to its members, all of whom are interested in the improvement of fairs, shows, expositions, and allied fields.